The relaunch for Mvstermind's brand in 2017 will consist of guerilla marketing for Mvstermind's current project Cusp EP through a Deluxe Edition re-Launch, a PR campaign for furthering the exposure of Mvstermind, newly designed merchandise by Civil Ape, a video release for Sway off Cusp EP, radio promotion, securing a feature for a debut single from Mvstermind's upcoming summer project, and new visuals for Mvstermind, which will help with rebranding his image.
The purpose of the re-launch is to open up our demographics, and present interactive elements to keep old & new supporters continually engaged. The music video, mixed with Pr campaign by Vicious Buzz & Hip Promotions video campaigns will bring in a significant amount of attention during the winter & spring months which will aide in growing Mvstermind's exposure and fan base. Our game plan is to take the hype and recognition that we've accumulated thus far, and to propel ourselves into the future with strategic moves.
As long as we keep all grounds covered, it will not matter at what point a potential listens finds our music, The System we are creating will be in rotation, funneling the listener through all of the avenues to create a "Super Fan", one who is truly invested in the growth of the artist & brand. For Super Fans, you can expect to spend at Least $100 a year on Average. ($10 Album. $50 Show Tickets, $40 Merch)
Break Down of our Target Investment Goals:
Securing Saba Feature
Vicious Buzz Pr Campaign
Cusp Deluxe Edition
Study Breaks N Beat College Promo Tour
Gearing up for Summer 2017 Project
Visual re-Branding Expenses:
-- Two Promo Shoots by Nic Tullis ($100 each)
-- Promo video shot by Mike Roth or Jon Alexander
-- Updated show clips promo video
-- New commercial for Cusp EP Deluxe version for "national" pull
-- Website update
-- Signature Logo creation